We meet, see, and listen to lots of guys, but all do not become our customers. Some are Leads, some are just opportunities, and some become our customers.
They all are our contacts. We want to manage them because at some point in time we would like to meet them again. CMS helps us manage this data.
It is not CRM , which is a very vast term, deals with lots of macro and micro details of Sales, Marketing, Customer Service, Internet of Things (IoT) etc.
Contact Management System collects important information, quotes, orders, address, billing details etc. It helps us schedule appointments, track the interactions, Reminders, a follow-up study, manage Conversation History etc.
